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Axalta Introduces New Rival Epoxy Primer for Economy Commercial Vehicle Market

By: Catherine Diamon

Axalta Coating Systems has developed Rival RV450 Epoxy Primer to provide customers with a wider variety of its popular economy paint brand. It is designed for high performance, color capability and appearance.

“As we continue to assemble Axalta’s commercial transportation economy portfolio, the introduction of RV450 epoxy primer brings a workhorse product into the Rival offering”

Rival RV450 Epoxy Primer is formulated to provide maximum adhesion and corrosion resistance on properly treated substrates. This product is a two-component, high solids, non-sanding, epoxy primer-sealer with a 3.5 lbs/gallon volatile organic compounds (VOC) level. It is recommended to be used with Rival topcoat products.

“As we continue to assemble Axalta’s commercial transportation economy portfolio, the introduction of RV450 epoxy primer brings a workhorse product into the Rival offering,” said Jim Fawcett, Axalta Commercial Transportation Product Manager.

The Rival brand was introduced in 2013 with a single stage polyurethane enamel as a cost-effective finish for dealers, independent shops, fleets and municipalities. Rival topcoat is available in solid and metallic colors to give shops the flexibility to choose just the right Axalta product needed for the job. In May 2015, Axalta released a urethane primer and polyurethane clearcoat to enhance the product offering for the economy commercial vehicle market.

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